777h Privacy Policy

1. Introduction

777h operates an online sports betting and casino gaming platform primarily serving adult players in Pakistan. As part of operating this Platform, we collect and process certain personal data about our users. We are committed to handling that data responsibly, transparently, and in a manner consistent with applicable data protection principles.

This Policy applies to all personal data collected through the 777h website at 777h.bio, any mobile browser interface, and all communication channels operated by 777h including live chat and email support. It applies to registered users, visitors who have not yet created an account, and individuals who contact 777h support without having a registered account.

This Policy should be read in conjunction with the 777h Terms & Conditions and our Responsible Gaming Policy.

2. Personal Data We Collect

777h collects personal data in the following categories, depending on your level of interaction with the Platform:

We do not knowingly collect sensitive categories of personal data (such as health information, biometric data, or political opinions) unless required for specific regulatory purposes and where appropriate consent or legal basis exists.

3. How We Use Your Personal Data

777h processes your personal data for the following specific purposes:

• Account creation and management: To register your 777h account, verify your identity, maintain your account, and provide access to platform features.
• Processing transactions: To process PKR deposits via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, or Bank Alfalah, and to facilitate withdrawals to your verified payment method.
• Regulatory compliance and AML: To fulfil Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations, including transaction monitoring and verification of the source of funds where required.
• Platform operation: To provide sports betting, live casino, and slot services, to settle bets, and to resolve technical issues affecting your use of the Platform.
• Responsible gaming: To monitor betting patterns for indicators of problem gambling behaviour, to administer self-exclusions and deposit limits, and to provide responsible gaming resources where appropriate.
• Customer support: To respond to your queries, complaints, and account recovery requests via live chat or email.
• Fraud prevention and security: To detect and prevent fraudulent activity, account takeovers, bonus abuse, and other prohibited conduct as defined in the 777h Terms & Conditions.
• Platform analytics: To understand how users navigate the Platform, which games and markets are most popular, and where technical issues occur, in order to improve the 777h user experience.
• Marketing communications: To send promotional offers and platform updates to users who have opted in to marketing communications. You may withdraw consent at any time by contacting support or updating your account preferences.

4. Legal Basis for Processing

777h processes personal data on the following legal bases:

• Contract performance: Processing necessary to register your account, accept bets, and process payments as part of the contractual relationship between you and 777h.
• Legal obligation: Processing required to comply with KYC, AML, and other regulatory obligations applicable to 777h's licensing and operational framework.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and platform analytics, where such processing does not override your fundamental rights and interests.
• Consent: Processing for marketing communications and the placing of non-essential cookies, where you have provided explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

5. Data Sharing with Third Parties

777h does not sell or rent your personal data to third parties. We may share your personal data with the following categories of third parties, only where necessary and under appropriate contractual data protection obligations:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment service providers require transaction data to process deposits and withdrawals.
• Game and technology providers: Third-party game studios (such as Evolution, JILI, PG Soft, Pragmatic Play) and infrastructure providers receive limited technical data necessary to deliver their services within the 777h Platform.
• KYC and identity verification services: We may use third-party verification providers to assist with identity document validation as part of the KYC process.
• Regulatory and law enforcement authorities: Where required by law, court order, or competent regulatory authority, 777h will disclose personal data as legally mandated. This includes disclosure to financial intelligence units in connection with AML obligations.
• Fraud prevention agencies: Where fraud is suspected, relevant data may be shared with specialist fraud prevention organisations to protect the Platform and its users.

All third-party service providers engaged by 777h are required to process personal data only in accordance with 777h's instructions and for the purposes specified. We do not authorise third parties to use your data for their own independent marketing or profiling purposes.

6. Payment Data & Financial Information

777h processes payment data strictly for the purpose of executing deposits and withdrawals from your 777h account. Full payment card or bank account credentials are not stored on 777h servers; transaction references and account identifiers are retained for reconciliation and regulatory purposes.

For JazzCash and Easypaisa transactions, 777h receives transaction confirmation data from the respective payment provider's API. The underlying mobile wallet credentials are processed by JazzCash or Easypaisa directly and are not accessible to 777h.

All financial data associated with your 777h account — including deposit history, withdrawal requests, and balance records — is stored securely and is accessible to you at any time via your account dashboard following a successful 777h login.

7. Cookies & Similar Technologies

777h uses cookies and similar tracking technologies to operate the Platform effectively. The categories of cookies in use are:

• Essential cookies: Required for basic Platform functionality including maintaining your logged-in session, remembering your language preference, and ensuring security features function correctly. These cannot be disabled without impacting Platform functionality.
• Analytical cookies: Used to collect anonymised data about how users navigate the 777h Platform — which pages are visited most, where users drop off, and how long sessions last. This data helps us improve the Platform experience for Pakistani players.
• Functional cookies: Allow the Platform to remember your preferences (such as game view settings) to personalise your experience.

You can manage cookie preferences through your browser settings. Disabling essential cookies will significantly impair your ability to use the Platform, including the ability to log in to your 777h account. Instructions for managing cookies in major browsers are available from the browser's help documentation.

8. Data Security Measures

777h implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption for all data in transit between your device and 777h servers.
• Encryption of sensitive data fields (including password hashes and identity document scans) stored in 777h databases.
• Access controls restricting personal data access to authorised 777h staff with a legitimate operational need.
• Regular security reviews and monitoring of the Platform infrastructure for vulnerabilities and intrusion attempts.
• Two-factor authentication options for user accounts to reduce the risk of unauthorised account access.

While 777h takes security seriously, no internet-based service can guarantee absolute security. In the event of a data security incident that poses a risk to your rights, 777h will notify affected users in accordance with applicable requirements.

9. Data Retention

777h retains personal data for the following periods, after which data is securely deleted or irreversibly anonymised:

• Account and identity data: Retained for the duration of your 777h account plus a minimum of five years following account closure, in accordance with standard AML/KYC regulatory retention requirements.
• Transaction records: Retained for a minimum of five years following the transaction date for financial regulatory compliance purposes.
• Bet and game history: Retained for the life of the account plus a standard post-closure period to facilitate dispute resolution.
• Support communications: Retained for a period of three years following the last interaction, or longer where the communication relates to an ongoing dispute or regulatory matter.
• Marketing consent records: Retained until you withdraw consent plus a reasonable administrative period.

10. Your Rights Over Your Personal Data

Subject to applicable law and 777h's legitimate interests and legal obligations, you have the following rights in relation to your personal data:

• Right of access: Request a copy of the personal data 777h holds about you.
• Right to rectification: Request correction of inaccurate or incomplete personal data.
• Right to erasure: Request deletion of your personal data where 777h no longer has a legitimate basis to retain it. Note that legal and regulatory retention obligations may prevent full erasure.
• Right to restrict processing: Request that we limit how we use your data in certain circumstances.
• Right to object: Object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to withdraw consent: Where processing is based on consent (e.g., marketing emails), withdraw that consent at any time without affecting prior processing.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe. We may need to verify your identity before processing your request.

11. Children's Privacy

The 777h Platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has registered an account or provided personal data to 777h, we will immediately close the account and delete the associated personal data. If you believe a minor has created a 777h account, please notify us immediately at [email protected].

12. International Data Transfers

777h may process or store personal data on servers located outside Pakistan. Where personal data is transferred internationally, 777h takes steps to ensure that the receiving jurisdiction or the contractual arrangements in place provide an appropriate level of data protection. By using the 777h Platform, you acknowledge that your data may be transferred internationally as necessary for platform operation.

13. Changes to This Privacy Policy

777h reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered users via the email address on file prior to the change taking effect. The "Last updated" date at the top of this page reflects the most recent revision.

Continued use of the 777h Platform following notification of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you should cease using the Platform and request account closure.

14. Contact & Data Enquiries

For any questions about this Privacy Policy, to exercise your data rights, or to report a privacy concern, please contact 777h using the following channels:

• Email: [email protected]
• Live Chat: Available 24/7 from the 777h Support page
• Response time: We aim to respond to all privacy-related requests within 30 days. Complex requests may require additional time, in which case we will notify you of the expected timeline.